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  • Tags: IKEA

This advertisement is at once bizarre and telling of Russian advertisements as we have experienced them throughout the course. While it begins with a young boy screaming at a poster in his room, it transforms into a cheerful family endeavor to…

The image here is an illustration for an article detailing the memoir published by the former head of IKEA’s Russian Operations, Lennart Dahlgren. Originally from Sweden, Ms. Dalhgren was tasked with the entry of the company into the Russian market…

The items for sale in this photo are ones that portray an easy, affluent lifestyle – the garden chair, popsicle stick molds, fake fruit trees, glass Tupperware containers. The items are featured in bright colors and shining plastic and metals,…

Featuring the bold statement, “Welcome to the New Russia,” this cartoon illustration depicts the imagined skyscrapers (in tandem with the ever-present spires of Saint Basil’s Cathedral) in Moscow’s Khimki Park region where IKEA Russia has…

This image portrays a somewhat romantic ideal of one of IKEA’s parking lots outside of a megastore as it sits lit up at night, a bright beacon of commerce. Reading more closely, the focus of the image on a parking lot in the first place suggests…

A fascinating illustration, the clearly photoshopped image here depicts the iconic “IKEA” logo in the Cyrillic alphabet (as it is used in Russia) supporting the spires and domes of the famous Saint Basil’s Cathedral in Moscow. It is important…
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